Deal Sheet: 2026 F-150 Lariat

Ainsworth Motors, Inc. · Ainsworth, NE · VIN: 1FTFW5L85TFB55572

Negotiation Guide

Opening Offer

$65,421

Fair Price

$66,921

Walk Away Above

$69,151

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$64,242

Est. Invoice$66,383

Holdback (est.)$2,141

MSRP (Sticker)$71,380

Asking Price$67,380

Markup-$4,000

Est. Dealer Margin on This Car$3,138

Percentile37% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory11 vehicles

Avg Markup (All Models)-$2,636

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,591

Price History

Aug 6, 2026$66,880 → $67,380(+$500)

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