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Deal Sheet: 2026 F-150 Lariat
Johnston Ford · New Boston, TX · VIN: 1FTFW5L85TFB32020
Negotiation Guide
Opening Offer
$64,200
Fair Price
$65,700
Walk Away Above
$68,150
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,540
Est. Invoice$65,658
Holdback (est.)$2,118
MSRP (Sticker)$70,600
Asking Price$66,600
Markup-$4,000
Est. Dealer Margin on This Car$3,060
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory50 vehicles
Avg Markup (All Models)-$1,780
Avg Markup (F-150)-$3,500
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,524
Price History
Jul 9, 2026$69,100 → $66,100(-$3,000)
Aug 6, 2026$66,100 → $66,600(+$500)
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