Deal Sheet: 2026 F-150 Lariat

Matt Bowers Ford · Metairie, LA · VIN: 1FTFW5L85TFB31062

Negotiation Guide

Opening Offer

$69,901

Fair Price

$71,401

Walk Away Above

$73,631

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,274

Est. Invoice$70,550

Holdback (est.)$2,276

MSRP (Sticker)$75,860

Asking Price$71,860

Markup-$4,000

Est. Dealer Margin on This Car$3,586

Percentile37% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$2,287

Avg Markup (F-150)-$3,636

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,509

Price History

Jul 9, 2026$74,360 → $71,360(-$3,000)

Aug 6, 2026$71,360 → $71,860(+$500)

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