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Deal Sheet: 2026 F-150 Lariat
Mark McLarty Ford · North Little Rock, AR · VIN: 1FTFW5L85TFB18540
Negotiation Guide
Opening Offer
$65,815
Fair Price
$67,315
Walk Away Above
$69,770
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,003
Est. Invoice$67,169
Holdback (est.)$2,167
MSRP (Sticker)$72,225
Asking Price$68,225
Markup-$4,000
Est. Dealer Margin on This Car$3,223
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory257 vehicles
Avg Markup (All Models)-$527
Avg Markup (F-150)-$3,333
% Below MSRP77%
Avg Days to Sell32 days
Avg Sold Markup-$823
Price History
Jul 9, 2026$70,725 → $67,725(-$3,000)
Aug 6, 2026$67,725 → $68,225(+$500)
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