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Deal Sheet: 2026 F-150 Lariat
Smith Auto Family Plainview · Plainview, TX · VIN: 1FTFW5L85TFA78623
Negotiation Guide
Opening Offer
$65,696
Fair Price
$67,196
Walk Away Above
$69,650
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,895
Est. Invoice$67,058
Holdback (est.)$2,163
MSRP (Sticker)$72,105
Asking Price$68,105
Markup-$4,000
Est. Dealer Margin on This Car$3,211
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory45 vehicles
Avg Markup (All Models)-$1,578
Avg Markup (F-150)-$3,333
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,488
Price History
Jul 11, 2026$70,605 → $67,605(-$3,000)
Aug 6, 2026$67,605 → $68,105(+$500)
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