Deal Sheet: 2026 F-150 Lariat

Salerno Duane Ford, L.L.C. · Summit, NJ · VIN: 1FTFW5L84TKE70998

Negotiation Guide

Opening Offer

$68,366

Fair Price

$69,866

Walk Away Above

$72,096

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$66,893

Est. Invoice$69,122

Holdback (est.)$2,230

MSRP (Sticker)$74,325

Asking Price$70,325

Markup-$4,000

Est. Dealer Margin on This Car$3,433

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory64 vehicles

Avg Markup (All Models)-$2,051

Avg Markup (F-150)-$3,900

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,760

Price History

Aug 6, 2026$69,825 → $70,325(+$500)

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