Deal Sheet: 2026 F-150 Lariat

Sunshine Ford, Inc. · Newburgh, NY · VIN: 1FTFW5L84TKE47639

Negotiation Guide

Opening Offer

$63,781

Fair Price

$65,281

Walk Away Above

$67,511

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,766

Est. Invoice$64,858

Holdback (est.)$2,092

MSRP (Sticker)$69,740

Asking Price$65,740

Markup-$4,000

Est. Dealer Margin on This Car$2,974

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)-$1,986

Avg Markup (F-150)-$3,536

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,625

Price History

Aug 6, 2026$65,240 → $65,740(+$500)

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