Deal Sheet: 2026 F-150 Lariat

Wood Ford of Carthage · Carthage, MO · VIN: 1FTFW5L84TKE00062

Negotiation Guide

Opening Offer

$64,641

Fair Price

$66,141

Walk Away Above

$68,371

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$63,540

Est. Invoice$65,658

Holdback (est.)$2,118

MSRP (Sticker)$70,600

Asking Price$66,600

Markup-$4,000

Est. Dealer Margin on This Car$3,060

Percentile37% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$2,304

Avg Markup (F-150)-$3,400

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,448

Price History

Aug 6, 2026$66,100 → $66,600(+$500)

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