Deal Sheet: 2026 F-150 Lariat

Nielsen Ford of Morristown, Inc. · Morristown, NJ · VIN: 1FTFW5L81TFB82106

Negotiation Guide

Opening Offer

$72,301

Fair Price

$73,801

Walk Away Above

$76,031

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$70,434

Est. Invoice$72,782

Holdback (est.)$2,348

MSRP (Sticker)$78,260

Asking Price$74,260

Markup-$4,000

Est. Dealer Margin on This Car$3,826

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$2,277

Avg Markup (F-150)-$3,640

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$1,837

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