Deal Sheet: 2026 F-150 Lariat

Joe Mahan Ford, Inc. · Paris, TN · VIN: 1FTFW5L84TFB73612

Negotiation Guide

Opening Offer

$62,866

Fair Price

$64,366

Walk Away Above

$66,596

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$61,943

Est. Invoice$64,007

Holdback (est.)$2,065

MSRP (Sticker)$68,825

Asking Price$64,825

Markup-$4,000

Est. Dealer Margin on This Car$2,883

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$2,134

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,903

Price History

Aug 6, 2026$64,325 → $64,825(+$500)

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