Deal Sheet: 2026 F-150 Lariat

Elmer Hare Ford Sales, Inc. · Marshall, MO · VIN: 1FTFW5L84TFB73397

Negotiation Guide

Opening Offer

$68,781

Fair Price

$70,281

Walk Away Above

$72,511

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$67,266

Est. Invoice$69,508

Holdback (est.)$2,242

MSRP (Sticker)$74,740

Asking Price$70,740

Markup-$4,000

Est. Dealer Margin on This Car$3,474

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory32 vehicles

Avg Markup (All Models)-$2,578

Avg Markup (F-150)-$3,250

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$2,052

Cheaper F-150 Lariat Inventory

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