Deal Sheet: 2026 F-150 Lariat

Fort Dodge Ford Lincoln · Fort Dodge, IA · VIN: 1FTFW5L84TFB69365

Negotiation Guide

Opening Offer

$69,456

Fair Price

$70,956

Walk Away Above

$73,186

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$67,874

Est. Invoice$70,136

Holdback (est.)$2,262

MSRP (Sticker)$75,415

Asking Price$71,415

Markup-$4,000

Est. Dealer Margin on This Car$3,542

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)-$2,265

Avg Markup (F-150)-$4,000

% Below MSRP94%

Avg Days to Sell31 days

Avg Sold Markup-$1,500

Price History

Aug 6, 2026$70,915 → $71,415(+$500)

Cheaper F-150 Lariat Inventory

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