Deal Sheet: 2026 F-150 Lariat

Pleasantville Ford, Inc. · Pleasantville, NY · VIN: 1FTFW5L84TFB65929

Negotiation Guide

Opening Offer

$69,961

Fair Price

$71,461

Walk Away Above

$73,691

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$68,328

Est. Invoice$70,606

Holdback (est.)$2,278

MSRP (Sticker)$75,920

Asking Price$71,920

Markup-$4,000

Est. Dealer Margin on This Car$3,592

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory51 vehicles

Avg Markup (All Models)-$3,054

Avg Markup (F-150)-$3,833

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,486

Price History

Aug 6, 2026$71,420 → $71,920(+$500)

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