Deal Sheet: 2026 F-150 Lariat

Tommie Vaughn Motors, Inc. · Houston, TX · VIN: 1FTFW5L84TFB38990

Negotiation Guide

Opening Offer

$68,556

Fair Price

$70,056

Walk Away Above

$72,286

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,064

Est. Invoice$69,299

Holdback (est.)$2,235

MSRP (Sticker)$74,515

Asking Price$70,515

Markup-$4,000

Est. Dealer Margin on This Car$3,452

Percentile37% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory331 vehicles

Avg Markup (All Models)-$2,038

Avg Markup (F-150)-$3,281

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,686

Price History

Jul 9, 2026$73,015 → $70,015(-$3,000)

Aug 6, 2026$70,015 → $70,515(+$500)

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