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Deal Sheet: 2026 F-150 Lariat
Phil Long Ford of Chapel Hills · Colorado Springs, CO · VIN: 1FTFW5L84TFB26399
Negotiation Guide
Opening Offer
$69,671
Fair Price
$71,171
Walk Away Above
$73,638
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,495
Est. Invoice$70,778
Holdback (est.)$2,283
MSRP (Sticker)$76,105
Asking Price$72,105
Markup-$4,000
Est. Dealer Margin on This Car$3,611
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory402 vehicles
Avg Markup (All Models)-$1,932
Avg Markup (F-150)-$2,933
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,678
Price History
Jul 9, 2026$75,105 → $71,105(-$4,000)
Aug 6, 2026$71,105 → $72,105(+$1,000)
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