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Deal Sheet: 2026 F-150 Lariat
Smith Ford, Inc. · Conway, AR · VIN: 1FTFW5L84TFA90780
Negotiation Guide
Opening Offer
$72,985
Fair Price
$74,485
Walk Away Above
$76,962
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,496
Est. Invoice$73,879
Holdback (est.)$2,383
MSRP (Sticker)$79,440
Asking Price$75,440
Markup-$4,000
Est. Dealer Margin on This Car$3,944
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)-$1,949
Avg Markup (F-150)-$3,563
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,696
Price History
Jul 9, 2026$77,940 → $74,940(-$3,000)
Aug 6, 2026$74,940 → $75,440(+$500)
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