Negotiation Guide
Opening Offer
$65,186
Fair Price
$66,686
Walk Away Above
$68,916
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,031
Est. Invoice$66,165
Holdback (est.)$2,134
MSRP (Sticker)$71,145
Asking Price$67,145
Markup-$4,000
Est. Dealer Margin on This Car$3,115
Percentile37% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory61 vehicles
Avg Markup (All Models)-$1,914
Avg Markup (F-150)-$3,286
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,074
Price History
Jul 9, 2026$70,145 → $66,145(-$4,000)
Aug 6, 2026$66,145 → $67,145(+$1,000)
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