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Deal Sheet: 2026 F-150 Lariat
Woodhouse Ford of Omaha, Inc. · Omaha, NE · VIN: 1FTFW5L84TFA38811
Negotiation Guide
Opening Offer
$65,725
Fair Price
$67,225
Walk Away Above
$69,680
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,922
Est. Invoice$67,086
Holdback (est.)$2,164
MSRP (Sticker)$72,135
Asking Price$68,135
Markup-$4,000
Est. Dealer Margin on This Car$3,214
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory104 vehicles
Avg Markup (All Models)-$1,827
Avg Markup (F-150)-$3,231
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$1,419
Price History
Jul 9, 2026$70,635 → $67,635(-$3,000)
Aug 6, 2026$67,635 → $68,135(+$500)
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