Deal Sheet: 2026 F-150 Lariat

Castle Rock Ford · Castle Rock, CO · VIN: 1FTFW5L84TFA01192

Negotiation Guide

Opening Offer

$72,476

Fair Price

$73,976

Walk Away Above

$76,206

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$70,592

Est. Invoice$72,945

Holdback (est.)$2,353

MSRP (Sticker)$78,435

Asking Price$74,435

Markup-$4,000

Est. Dealer Margin on This Car$3,844

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$1,898

Avg Markup (F-150)-$2,750

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,504

Price History

Aug 6, 2026$73,435 → $74,435(+$1,000)

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