Deal Sheet: 2026 F-150 Lariat

AutoNation Ford Katy · Katy, TX · VIN: 1FTFW5L83TKE73018

Negotiation Guide

Opening Offer

$69,266

Fair Price

$70,766

Walk Away Above

$72,996

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,703

Est. Invoice$69,959

Holdback (est.)$2,257

MSRP (Sticker)$75,225

Asking Price$71,225

Markup-$4,000

Est. Dealer Margin on This Car$3,523

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory698 vehicles

Avg Markup (All Models)-$1,862

Avg Markup (F-150)-$3,483

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,062

Price History

Jul 9, 2026$73,725 → $70,725(-$3,000)

Aug 6, 2026$70,725 → $71,225(+$500)

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d