Deal Sheet: 2026 F-150 Lariat

Keith White Ford · Mccomb, MS · VIN: 1FTFW5L83TKE63735

Negotiation Guide

Opening Offer

$62,741

Fair Price

$64,241

Walk Away Above

$66,471

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,830

Est. Invoice$63,891

Holdback (est.)$2,061

MSRP (Sticker)$68,700

Asking Price$64,700

Markup-$4,000

Est. Dealer Margin on This Car$2,870

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)-$2,380

Avg Markup (F-150)-$3,538

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,300

Price History

Jul 9, 2026$67,200 → $64,200(-$3,000)

Aug 6, 2026$64,200 → $64,700(+$500)

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