Negotiation Guide
Opening Offer
$64,531
Fair Price
$66,031
Walk Away Above
$68,261
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,441
Est. Invoice$65,556
Holdback (est.)$2,115
MSRP (Sticker)$70,490
Asking Price$66,490
Markup-$4,000
Est. Dealer Margin on This Car$3,049
Percentile37% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)-$2,349
Avg Markup (F-150)-$3,400
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,250
Price History
Jul 9, 2026$68,990 → $65,990(-$3,000)
Aug 6, 2026$65,990 → $66,490(+$500)
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