Deal Sheet: 2026 F-150 Lariat

Laird Noller Automotive, Inc. · Lawrence, KS · VIN: 1FTFW5L83TKE38365

Negotiation Guide

Opening Offer

$64,341

Fair Price

$65,841

Walk Away Above

$68,071

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,270

Est. Invoice$65,379

Holdback (est.)$2,109

MSRP (Sticker)$70,300

Asking Price$66,300

Markup-$4,000

Est. Dealer Margin on This Car$3,030

Percentile37% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$2,221

Avg Markup (F-150)-$3,333

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,902

Price History

Jul 9, 2026$68,800 → $65,800(-$3,000)

Aug 6, 2026$65,800 → $66,300(+$500)

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