Deal Sheet: 2026 F-150 Lariat

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FTFW5L83TKE27611

Negotiation Guide

Opening Offer

$64,331

Fair Price

$65,831

Walk Away Above

$68,061

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,261

Est. Invoice$65,370

Holdback (est.)$2,109

MSRP (Sticker)$70,290

Asking Price$66,290

Markup-$4,000

Est. Dealer Margin on This Car$3,029

Percentile37% of inventory is priced lower

Days on Lot58 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory266 vehicles

Avg Markup (All Models)-$2,650

Avg Markup (F-150)-$3,684

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,731

Price History

Jul 11, 2026$68,790 → $65,790(-$3,000)

Aug 6, 2026$65,790 → $66,290(+$500)

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