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Deal Sheet: 2026 F-150 Lariat
Taylor Ford, Inc. · Union City, TN · VIN: 1FTFW5L83TKE23736
Negotiation Guide
Opening Offer
$65,395
Fair Price
$66,895
Walk Away Above
$69,312
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 61 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,557
Est. Invoice$66,709
Holdback (est.)$2,152
MSRP (Sticker)$71,730
Asking Price$67,730
Markup-$4,000
Est. Dealer Margin on This Car$3,173
Percentile37% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory33 vehicles
Avg Markup (All Models)-$2,545
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,227
Price History
Jul 9, 2026$70,230 → $67,230(-$3,000)
Aug 6, 2026$67,230 → $67,730(+$500)
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