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Deal Sheet: 2026 F-150 Lariat
Sky Ford of Provo · Provo, UT · VIN: 1FTFW5L83TKD30358
Negotiation Guide
Opening Offer
$66,009
Fair Price
$67,509
Walk Away Above
$69,964
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,178
Est. Invoice$67,351
Holdback (est.)$2,173
MSRP (Sticker)$72,420
Asking Price$68,420
Markup-$4,000
Est. Dealer Margin on This Car$3,242
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory121 vehicles
Avg Markup (All Models)-$1,719
Avg Markup (F-150)-$3,355
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,410
Price History
Jul 9, 2026$71,420 → $67,420(-$4,000)
Aug 6, 2026$67,420 → $68,420(+$1,000)
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