Deal Sheet: 2026 F-150 Lariat

Weber Motor Company · Cuero, TX · VIN: 1FTFW5L83TFC00413

Negotiation Guide

Opening Offer

$67,581

Fair Price

$69,081

Walk Away Above

$71,311

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$66,186

Est. Invoice$68,392

Holdback (est.)$2,206

MSRP (Sticker)$73,540

Asking Price$69,540

Markup-$4,000

Est. Dealer Margin on This Car$3,354

Percentile37% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$1,942

Avg Markup (F-150)-$3,778

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,103

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