Deal Sheet: 2026 F-150 Lariat

Reinecke Motor Company · Schuyler, NE · VIN: 1FTFW5L83TFB77537

Negotiation Guide

Opening Offer

$67,916

Fair Price

$69,416

Walk Away Above

$71,646

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$66,488

Est. Invoice$68,704

Holdback (est.)$2,216

MSRP (Sticker)$73,875

Asking Price$69,875

Markup-$4,000

Est. Dealer Margin on This Car$3,388

Percentile37% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory8 vehicles

Avg Markup (All Models)-$3,750

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$4,000

Price History

Aug 6, 2026$69,375 → $69,875(+$500)

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