Deal Sheet: 2026 F-150 Lariat

Bonanza Ford, Inc. · Wray, CO · VIN: 1FTFW5L83TFB66991

Negotiation Guide

Opening Offer

$71,536

Fair Price

$73,036

Walk Away Above

$75,266

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$69,746

Est. Invoice$72,070

Holdback (est.)$2,325

MSRP (Sticker)$77,495

Asking Price$73,495

Markup-$4,000

Est. Dealer Margin on This Car$3,750

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory11 vehicles

Avg Markup (All Models)-$2,273

Avg Markup (F-150)-$3,429

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,364

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