Deal Sheet: 2026 F-150 Lariat

Marchese Ford of Mechanicville, Inc. · Mechanicville, NY · VIN: 1FTFW5L83TFB43310

Negotiation Guide

Opening Offer

$68,841

Fair Price

$70,341

Walk Away Above

$72,571

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,320

Est. Invoice$69,564

Holdback (est.)$2,244

MSRP (Sticker)$74,800

Asking Price$70,800

Markup-$4,000

Est. Dealer Margin on This Car$3,480

Percentile37% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$1,788

Avg Markup (F-150)-$3,438

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$2,347

Price History

Jul 9, 2026$73,300 → $70,300(-$3,000)

Aug 6, 2026$70,300 → $70,800(+$500)

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