Deal Sheet: 2026 F-150 Lariat

Mac Haik Ford of Pasadena · Pasadena, TX · VIN: 1FTFW5L83TFB41864

Negotiation Guide

Opening Offer

$67,976

Fair Price

$69,476

Walk Away Above

$71,706

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,542

Est. Invoice$68,760

Holdback (est.)$2,218

MSRP (Sticker)$73,935

Asking Price$69,935

Markup-$4,000

Est. Dealer Margin on This Car$3,394

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory282 vehicles

Avg Markup (All Models)-$2,222

Avg Markup (F-150)-$3,865

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,233

Price History

Jul 9, 2026$72,435 → $69,435(-$3,000)

Aug 6, 2026$69,435 → $69,935(+$500)

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