Deal Sheet: 2026 F-150 Lariat

Mike Willis Ford · Sulphur, LA · VIN: 1FTFW5L83TFB32890

Negotiation Guide

Opening Offer

$66,266

Fair Price

$67,766

Walk Away Above

$69,996

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,003

Est. Invoice$67,169

Holdback (est.)$2,167

MSRP (Sticker)$72,225

Asking Price$68,225

Markup-$4,000

Est. Dealer Margin on This Car$3,223

Percentile37% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory235 vehicles

Avg Markup (All Models)-$2,293

Avg Markup (F-150)-$3,538

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,795

Price History

Jul 9, 2026$70,725 → $67,725(-$3,000)

Aug 6, 2026$67,725 → $68,225(+$500)

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