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Deal Sheet: 2026 F-150 Lariat
Loveland Ford Lincoln, Inc. · Loveland, CO · VIN: 1FTFW5L83TFB32033
Negotiation Guide
Opening Offer
$67,122
Fair Price
$68,622
Walk Away Above
$71,081
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,186
Est. Invoice$68,392
Holdback (est.)$2,206
MSRP (Sticker)$73,540
Asking Price$69,540
Markup-$4,000
Est. Dealer Margin on This Car$3,354
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory394 vehicles
Avg Markup (All Models)-$865
Avg Markup (F-150)-$2,625
% Below MSRP88%
Avg Days to Sell36 days
Avg Sold Markup-$1,432
Price History
Jul 9, 2026$72,540 → $68,540(-$4,000)
Aug 6, 2026$68,540 → $69,540(+$1,000)
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