Negotiation Guide
Opening Offer
$66,306
Fair Price
$67,806
Walk Away Above
$70,036
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,039
Est. Invoice$67,206
Holdback (est.)$2,168
MSRP (Sticker)$72,265
Asking Price$68,265
Markup-$4,000
Est. Dealer Margin on This Car$3,227
Percentile37% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory161 vehicles
Avg Markup (All Models)-$2,391
Avg Markup (F-150)-$3,843
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,273
Price History
Jul 9, 2026$70,765 → $67,765(-$3,000)
Aug 6, 2026$67,765 → $68,265(+$500)
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