Deal Sheet: 2026 F-150 Lariat

Bob Tomes Ford · Mckinney, TX · VIN: 1FTFW5L82TKE44898

Negotiation Guide

Opening Offer

$66,601

Fair Price

$68,101

Walk Away Above

$70,331

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,304

Est. Invoice$67,481

Holdback (est.)$2,177

MSRP (Sticker)$72,560

Asking Price$68,560

Markup-$4,000

Est. Dealer Margin on This Car$3,256

Percentile37% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory474 vehicles

Avg Markup (All Models)-$2,069

Avg Markup (F-150)-$3,118

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,978

Price History

Aug 6, 2026$68,060 → $68,560(+$500)

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