Deal Sheet: 2026 F-150 Lariat

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FTFW5L82TKE27549

Negotiation Guide

Opening Offer

$67,445

Fair Price

$68,945

Walk Away Above

$71,405

• Recent buyers paid ~$4,459 below MSRP
• Sitting 65 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$66,479

Est. Invoice$68,694

Holdback (est.)$2,216

MSRP (Sticker)$73,865

Asking Price$69,865

Markup-$4,000

Est. Dealer Margin on This Car$3,387

Percentile37% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory266 vehicles

Avg Markup (All Models)-$2,650

Avg Markup (F-150)-$3,684

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,731

Price History

Aug 6, 2026$69,365 → $69,865(+$500)

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