Deal Sheet: 2026 F-150 Lariat

Jack Kissee Ford, Inc. · Claremore, OK · VIN: 1FTFW5L82TKE21430

Negotiation Guide

Opening Offer

$66,311

Fair Price

$67,811

Walk Away Above

$70,041

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,043

Est. Invoice$67,211

Holdback (est.)$2,168

MSRP (Sticker)$72,270

Asking Price$68,270

Markup-$4,000

Est. Dealer Margin on This Car$3,227

Percentile37% of inventory is priced lower

Days on Lot58 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)-$2,015

Avg Markup (F-150)-$3,818

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,948

Price History

Jul 9, 2026$70,770 → $67,770(-$3,000)

Aug 6, 2026$67,770 → $68,270(+$500)

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