Deal Sheet: 2026 F-150 Lariat

Bonanza Ford, Inc. · Wray, CO · VIN: 1FTFW5L82TFB53343

Negotiation Guide

Opening Offer

$65,591

Fair Price

$67,091

Walk Away Above

$69,321

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$64,395

Est. Invoice$66,542

Holdback (est.)$2,147

MSRP (Sticker)$71,550

Asking Price$67,550

Markup-$4,000

Est. Dealer Margin on This Car$3,155

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory11 vehicles

Avg Markup (All Models)-$2,273

Avg Markup (F-150)-$3,429

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,364

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