Deal Sheet: 2026 F-150 Lariat

Phil Long Ford · Colorado Springs, CO · VIN: 1FTFW5L82TFB40950

Negotiation Guide

Opening Offer

$72,206

Fair Price

$73,706

Walk Away Above

$75,936

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,349

Est. Invoice$72,693

Holdback (est.)$2,345

MSRP (Sticker)$78,165

Asking Price$74,165

Markup-$4,000

Est. Dealer Margin on This Car$3,817

Percentile37% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory379 vehicles

Avg Markup (All Models)-$979

Avg Markup (F-150)-$2,789

% Below MSRP87%

Avg Days to Sell32 days

Avg Sold Markup-$955

Price History

Jul 9, 2026$77,165 → $73,165(-$4,000)

Aug 6, 2026$78,165 → $74,165(-$4,000)

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d