Deal Sheet: 2026 F-150 Lariat

Fesler Auto Mall · Fairfield, IA · VIN: 1FTFW5L82TFB18060

Negotiation Guide

Opening Offer

$68,816

Fair Price

$70,316

Walk Away Above

$72,546

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,298

Est. Invoice$69,541

Holdback (est.)$2,243

MSRP (Sticker)$74,775

Asking Price$70,775

Markup-$4,000

Est. Dealer Margin on This Car$3,478

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory25 vehicles

Avg Markup (All Models)-$2,750

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,917

Price History

Jul 9, 2026$73,275 → $70,275(-$3,000)

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