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Deal Sheet: 2026 F-150 Lariat
Vaughn Ford Ottumwa · Ottumwa, IA · VIN: 1FTFW5L82TFB07897
Negotiation Guide
Opening Offer
$66,222
Fair Price
$67,722
Walk Away Above
$70,179
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,372
Est. Invoice$67,551
Holdback (est.)$2,179
MSRP (Sticker)$72,635
Asking Price$68,635
Markup-$4,000
Est. Dealer Margin on This Car$3,264
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory41 vehicles
Avg Markup (All Models)-$2,317
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,906
Price History
Jul 9, 2026$71,135 → $68,135(-$3,000)
Aug 6, 2026$68,135 → $68,635(+$500)
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