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Deal Sheet: 2026 F-150 Lariat
Golden Circle Ford, Inc. · Jackson, TN · VIN: 1FTFW5L82TFA52920
Negotiation Guide
Opening Offer
$64,581
Fair Price
$66,081
Walk Away Above
$68,311
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,486
Est. Invoice$65,602
Holdback (est.)$2,116
MSRP (Sticker)$70,540
Asking Price$66,540
Markup-$4,000
Est. Dealer Margin on This Car$3,054
Percentile37% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory211 vehicles
Avg Markup (All Models)-$673
Avg Markup (F-150)-$3,538
% Below MSRP80%
Avg Days to Sell32 days
Avg Sold Markup-$1,363
Price History
Jul 9, 2026$69,040 → $66,040(-$3,000)
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