Deal Sheet: 2026 F-150 Lariat

Keith White Ford · Mccomb, MS · VIN: 1FTFW5L81TKE65922

Negotiation Guide

Opening Offer

$65,401

Fair Price

$66,901

Walk Away Above

$69,131

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$64,224

Est. Invoice$66,365

Holdback (est.)$2,141

MSRP (Sticker)$71,360

Asking Price$67,360

Markup-$4,000

Est. Dealer Margin on This Car$3,136

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)-$2,380

Avg Markup (F-150)-$3,538

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,300

Price History

Aug 6, 2026$66,860 → $67,360(+$500)

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