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Deal Sheet: 2026 F-150 Lariat
Kendall Ford of Bozeman · Bozeman, MT · VIN: 1FTFW5L81TKE09964
Negotiation Guide
Opening Offer
$67,440
Fair Price
$68,940
Walk Away Above
$71,400
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,474
Est. Invoice$68,690
Holdback (est.)$2,216
MSRP (Sticker)$73,860
Asking Price$69,860
Markup-$4,000
Est. Dealer Margin on This Car$3,386
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory221 vehicles
Avg Markup (All Models)-$1,663
Avg Markup (F-150)-$3,261
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,191
Price History
Jul 9, 2026$72,860 → $68,860(-$4,000)
Aug 6, 2026$68,860 → $69,860(+$1,000)
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