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Deal Sheet: 2026 F-150 Lariat
Ed Morse Ford East · Saint Robert, MO · VIN: 1FTFW5L81TKE03467
Negotiation Guide
Opening Offer
$63,037
Fair Price
$64,537
Walk Away Above
$66,984
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,487
Est. Invoice$64,570
Holdback (est.)$2,083
MSRP (Sticker)$69,430
Asking Price$65,430
Markup-$4,000
Est. Dealer Margin on This Car$2,943
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory40 vehicles
Avg Markup (All Models)-$2,263
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,580
Price History
Jul 9, 2026$67,930 → $64,930(-$3,000)
Aug 6, 2026$64,930 → $65,430(+$500)
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