Deal Sheet: 2026 F-150 Lariat

Larson Ford, Inc. · Lakewood, NJ · VIN: 1FTFW5L81TFB43287

Negotiation Guide

Opening Offer

$68,721

Fair Price

$70,221

Walk Away Above

$72,451

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$67,212

Est. Invoice$69,452

Holdback (est.)$2,240

MSRP (Sticker)$74,680

Asking Price$70,680

Markup-$4,000

Est. Dealer Margin on This Car$3,468

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$2,836

Avg Markup (F-150)-$3,850

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,839

Price History

Aug 6, 2026$70,180 → $70,680(+$500)

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