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Deal Sheet: 2026 F-150 Lariat
Rob Sight Ford · Kansas City, MO · VIN: 1FTFW5L81TFB27249
Negotiation Guide
Opening Offer
$66,217
Fair Price
$67,717
Walk Away Above
$70,174
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,367
Est. Invoice$67,546
Holdback (est.)$2,179
MSRP (Sticker)$72,630
Asking Price$68,630
Markup-$4,000
Est. Dealer Margin on This Car$3,263
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory227 vehicles
Avg Markup (All Models)-$2,590
Avg Markup (F-150)-$3,314
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,260
Price History
Jul 9, 2026$71,130 → $68,130(-$3,000)
Aug 6, 2026$68,130 → $68,630(+$500)
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