← Vehicle Details
Deal Sheet: 2026 F-150 Lariat
Barber-Dyson Ford of Woodward · Woodward, OK · VIN: 1FTFW5L81TFB19281
Negotiation Guide
Opening Offer
$69,606
Fair Price
$71,106
Walk Away Above
$73,573
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,436
Est. Invoice$70,717
Holdback (est.)$2,281
MSRP (Sticker)$76,040
Asking Price$72,040
Markup-$4,000
Est. Dealer Margin on This Car$3,604
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory60 vehicles
Avg Markup (All Models)-$1,808
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,037
Price History
Jul 9, 2026$74,540 → $71,540(-$3,000)
Aug 6, 2026$71,540 → $72,040(+$500)
Cheaper F-150 Lariat Inventory
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$75,6004d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,8254d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$75,5704d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$73,7954d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,2804d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$67,2054d
Planet FordSpring, TX
-$4,000$69,0854d
Tomball Ford, Inc.Tomball, TX
-$4,000$68,8204d
Tomball Ford, Inc.Tomball, TX
-$4,000$70,4404d
McRee Ford, Inc.Dickinson, TX
-$4,000$68,4954d