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Deal Sheet: 2026 F-150 Lariat
Ed Kenley Ford Inc · Layton, UT · VIN: 1FTFW5L81TFA80692
Negotiation Guide
Opening Offer
$72,359
Fair Price
$73,859
Walk Away Above
$76,334
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,929
Est. Invoice$73,293
Holdback (est.)$2,364
MSRP (Sticker)$78,810
Asking Price$74,810
Markup-$4,000
Est. Dealer Margin on This Car$3,881
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory209 vehicles
Avg Markup (All Models)-$1,742
Avg Markup (F-150)-$3,222
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,488
Price History
Jul 9, 2026$77,810 → $73,810(-$4,000)
Aug 9, 2026$73,810 → $74,810(+$1,000)
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