Negotiation Guide
Opening Offer
$63,861
Fair Price
$65,361
Walk Away Above
$67,591
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,838
Est. Invoice$64,933
Holdback (est.)$2,095
MSRP (Sticker)$69,820
Asking Price$65,820
Markup-$4,000
Est. Dealer Margin on This Car$2,982
Percentile37% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory64 vehicles
Avg Markup (All Models)-$695
Avg Markup (F-150)-$3,600
% Below MSRP73%
Avg Days to Sell22 days
Avg Sold Markup-$2,170
Price History
Jul 9, 2026$68,320 → $65,320(-$3,000)
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